Pay Per Click

If you want to generate traffic quickly, nothing beats Pay Per Click advertising.

Pay Per Click advertising is what's known as a "pay for performance" advertising model. You bid for the keywords you want, and you only pay your bid amount when someone clicks on your advertisement.

Google Adwords is the network of choice among PPC marketers. However, there are several other services you might consider adding to your arsenal once you've mastered Google:

Overture: http://www.overture.com Find What: http://www.findwhat.com Mamma: http://www.mamma.com Kanoodle: http://www.kanoodle.com Sprinks: http://www.sprinks.com


Why is PPC advertising so effective?

1. PPC allows targeting. You bid only on the phrases you want. You can laser target your market and your advertising to the most appropriate prospects.

2. PPC creates fast results. You don't have to wait months to get your site listed in the search engines. You can get your link out within minutes and see results within a matter of hours.

3. PPC opens the door for budget conscious advertisers. You have full control over how much you bid and how much spend per day.

PPC advertising is also multi-purpose. You can use it for just about anything you want to promote. You can promote your web site, your opt-in landing page for mailing list sign ups and affiliate programs. You should definitely consider PPC for driving visitors to an opt-in page.

This is the fastest way to generate a boatload of new leads and subscribers.

It's also a clever tool for building out your down line in MLM programs and two-tier affiliates programs.

Each PPC network has different rules about site promotion. Google allows you to link directly to merchant pages if you're an affiliate. However, the Overture network requires advertisers to direct traffic to their own web site. In either case, it's actually a better idea to direct traffic to your own site, even if the end of the conversion chain is designed to lead the visitor to a different site. You have a lot more room to pre-sell and educate hesitant consumers that way.

You can accomplish a lot of testing and tracking with PPC campaigns.

There is no better way to run split tests on your pages to tweak your ad copy and your offer. It is also a very effective tool for site optimization. Once you discover which keywords are pulling best in your PPC campaign, you can optimize your site for those terms and shoot for a good search engine ranking on them.

PPC advertising should be one of your primary traffic tools. However, keep in mind that it represents a short term strategy. You should use it for quick boosts in traffic, to collect subscribers and to test your sales pages.

Unless you have an unlimited budget, you probably don’t want to run a campaign on a continual basis.