Product Creation Part 6

Congratulations! You have a finished product. You can take a much deserved break.

But, you're not done yet! If you want maximum profit, you'll never rest from tweaking and improving everything you do. So, today, we're going to talk about how to add even more value to your product.

Adding Value to the Product

What do you think you can charge, realistically, for your product as it stands now? $34.95? $97? $197?

The fact is that you could very easily charge any of these amounts and make the sale if you add enough perceived value to your product.

The very best way to up the perceived value of your product is through good copywriting. Are you surprised I said that? It's true. Before you start adding bonuses or any other material to your package, make sure you have a killer sales letter. At least half the job of sales is in managing the prospect's perceptions. If you convince them that your product is worth $197, then that is exactly what you can get for it.

Now, once you have your copy down pat, you can begin adding other items of value to your product.

What are some of the ways to do this?

The most common approach is to add a series of relevant bonuses - these are usually e-books you've acquired through resale rights purchases or had custom created for you by a ghostwriter.

Bonuses don't have to be e-books, though. You can offer software, images, audio, discounts on related products or services and whole lot more. It depends on your topic. For example, if you have a book about healthy eating, you can right over to http://www.freewarefiles.com/ and snag a copy of calorie counting or menu making software and offer that.

You could also use that software as a 'template' to send to freelance programmer. Tell him that you want something similar for your product and have him brand it with your logo and graphics. Piece of cake.

Let's talk about discounts and memberships for a moment. It would be pretty easy to work out a joint venture with the owner of a complementary health or weight loss site.

You could arrange for your customers to receive a discount on that site's products, or a free membership, if it's a membership site.

You should also consider offering updates to your product.

If you happen to sell something which could benefit from yearly revision (an e-mail database, for example), then you can add to the perceived value by promising free, lifetime upgrades to each customer.

Now, I've saved the best for last. One of the absolute best ways to boost up the attractiveness is to offer access to: You.

You must make yourself available to answer customer questions, guarantee timely refunds and top notch support. There is nothing that turns buyers off faster than the perception that you just want their money, and that they'll be left hanging after the sale. Place your contact information and your invitation to interaction prominently on your site and on the cover page of your product.